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Kristina Margulets

I write things to help mobile apps grow beyond the stores. The rest of the time, I’m wondering if I should rewrite them.
cancellation flow examples
  • blog
10 cancellation flow examples that reduce churn (and what you can learn from them)
July 23, 2025
involuntary churn
  • blog
How to prevent involuntary churn: 9 strategies for subscription apps
July 16, 2025
how to reduce subscription churn
  • blog
How to reduce subscription churn by 40% with custom cancellation flows
July 11, 2025
double checkout CR
  • Web2app case studies
How Rino found their core audience with 1 quiz question and doubled checkout CR
June 17, 2025
web2app funnels for mobile apps
  • Web2app case studies
How ExploreApps cut CPS by 1.5x and validated product roadmap with FunnelFox
June 16, 2025
web funnels
  • Web2app case studies
How a solo PM hit 5% CR to purchase with a web funnel built in 2 days
June 11, 2025
app compliance 2025
  • blog
App compliance in 2025: What’s ahead for developers and platforms
June 2, 2025
  • Web2app case studies
How Glam AI saves 30% on store fees and grows faster with web2app
May 28, 2025
payment orchestration
  • blog
Why and how to use payment orchestration if your app charges on the web
May 26, 2025
web2app funnels 101
  • blog
Web2app funnel 101: A hands-on guide to smart app growth
May 21, 2025
web-to-app funnels
  • blog
Web2 app funnels: When to use them, why it’s worth it, and how to get it right
May 17, 2025
  • blog
External payment links on iOS: Expert roundtable on Apple vs. Epic ruling
May 6, 2025
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