About the client
Talaboos is a global mobile product company building apps across multiple categories, with a strong focus on testing and scaling monetization strategies.
One of those efforts focused on Yolume, an app with tens of thousands of active users and room to grow revenue further.
Testing web monetization for fast launches and scale
With growth comes the need to experiment to support further scaling and profitability.
To validate the approach, the team needed a web2app infrastructure that let them launch funnels quickly, test fast, and clearly see what drove conversion and revenue.
Talaboos ran a three-way platform comparison, testing FunnelFox alongside two competitors. Evaluation focused on:
- integration effort and complexity
- conversion performance
- infrastructure stability under load
Why they chose FunnelFox
According to Stanislav, FunnelFox beat both alternatives across several key criteria:
- Highest conversion rates in live funnels — up to 3.5% CR to purchase
- Fastest time to launch — days, not weeks
- Simplicity and user-friendly UX accessible to both technical and non-technical teams
- Reliable stability under load, no bugs or crashes
- Full feature set out of the box — cancellation flows, A/B testing, funnels, and analytics
- 11–13% email capture rate
- Responsive, hands-on support, working closely with the team throughout the project
According to Stanislav, competing platforms showed limitations, including slower integration, technical instability, complicated UX, and weaker conversion rates.
In the end, Talaboos chose FunnelFox as it met their requirements for both speed and reliability.
What Talaboos achieved
Operational outcomes
- Funnels launched in days across multiple products
- Fast A/B iterations exposed top-performing flows
- Web2app funnels are now running reliably in several live apps, delivering consistent conversion rates
Strategic decisions
The experiment validated the potential of web monetization. Talaboos decided to move Yolume’s core payment flow to the web and redesign the product around a web-first structure.
Final thought
What started as a test became a strategic shift. With the right infrastructure in place, Talaboos was able to validate web monetization and scale it beyond testing.
FunnelFox provides the infrastructure publishers need to test, iterate, and move monetization to the web without friction.
If your web funnels haven’t delivered results, it may be time to revisit how — and where — they were run. FunnelFox is where they work. Let’s talk growth.
