How to scale your application in Asia: firsthand insights
Western mobile markets are crowded, competition is brutal, and many developers looking for new app growth opportunities are turning to Asia. And for all the right reasons: the region accounts…
3 Strategies to grow user retention with web-to-app
Web-to-app isn’t only good for UA—thanks to its flexibility, it also gives you more space for use retention strategies. Unlike app-to-app, where you’re limited by the app stores rules,…
Strategic guide to A/B testing for web-to-app funnels
A/B testing in web-to-app isn’t about improving things just to improve them. It’s about identifying what drives conversions through systematic experiments based on real data. This guide…
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Hi, I'm Laura Allen! An Experienced Copywriter
Bringing together an orchestra and a breathing coach to awaken the senses.
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Work Experience
Word Smith Studio
Where every word counts and every sentence sings in perfect harmony.
2024 — Present
Copywriter
Masters Studio
Infusing energy and vitality into your brand's messaging with expert copywriting.
2023 — 2024
Copywriter
Copywriting Workshop
Where words come to life through expert copywriting and creative storytelling.
2023 — 2023
Marketing Analyst
Ink and Influence
The implementation of complex projects related to business development.
2022 — 2023
Analyst
Best Projects
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How to sell your app on the web: proven web monetization strategies
What’s all the buzz around app monetization on the web? What are the best ways to monetize an app on the web and how to pick the right monetization strategy? Finally, what does it really take…
Start fast, grow revenue faster: a complete setup & optimization guide to web-to-app funnels
There is one thing that the biggest apps have in common—that is a web-to-app funnel. It opens up a brand new audience for your UA campaigns and allows you to skirt fees associated with Apple…
311 Web-to-app funnels explored: key insights from the experts
Kirill Makarov (web-to-app funnels and paid ads expert, webfunnels.club founder, ex-Zing Coach, Growfood, and Mobio) analyzed 311 funnels and shared his findings in our recent webinar. Kirill…
Full guide on creative testing for web-to-app
This article is a transcript of our recent webinar featuring Manson Chen (CEO, Sovran, ex-Calm, ex-Cash app) and Andrey Shaktin discussing creative testing strategies. The session covers…
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+80% ROAS increase in just 3 months with FunnelFox
Note: This case study remains anonymous, as the founders view web-to-app funnels as a secret competitive strategy for rapid growth. A leading Health & Fitness app faced a critical…
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