Key mobile app growth insights from 373 apps
When it comes to mobile app growth, don’t expect to learn much from TikTok or Duolingo — their rules just don’t apply to most of us. But what if you could learn from apps that are actually…
How FitLens AI accelerated quiz funnels testing and boosted conversions with FunnelFox
At FunnelFox, we love talking to our customers and sharing their stories. Most of the time, that means hopping on a call, asking questions, and writing up a case study together. But sometimes…
How Rino found their core audience with 1 quiz question and doubled checkout CR
Project summary Challenge Before web2app, the team behind Rino faced several key challenges: Rino needed a faster way to test hypotheses, control the full customer journey, and get real-time…
About Me
Hi, I'm Laura Allen! An Experienced Copywriter
Bringing together an orchestra and a breathing coach to awaken the senses.
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Work Experience
Word Smith Studio
Where every word counts and every sentence sings in perfect harmony.
2024 — Present
Copywriter
Masters Studio
Infusing energy and vitality into your brand's messaging with expert copywriting.
2023 — 2024
Copywriter
Copywriting Workshop
Where words come to life through expert copywriting and creative storytelling.
2023 — 2023
Marketing Analyst
Ink and Influence
The implementation of complex projects related to business development.
2022 — 2023
Analyst
Best Projects
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Why and how to use payment orchestration if your app charges on the web
Payment orchestration helps you cut fees, boost conversion rates, and reduce risk by routing transactions smartly across multiple providers. It lets you move fast, experiment, and stay in…
Web2app funnels 101: A hands-on guide to smart app growth
Whatever the question is about web2app funnels that brought you in, you’re in the right place. You’ll learn what web2app is, why more apps are switching to it, how to tell if it fits your…
Web-to-app funnels: When to use them, why it’s worth it, and how to get it right
Not every app needs a web funnel – but yours might. So, how do you know for sure? And once you do, how do you get it right? Hannah Parvaz (Founder, Aperture), Andrey Shakhtin (CEO &…
External payment links on iOS: Expert roundtable on Apple vs. Epic ruling
US court ruling forced Apple to allow external payment links in iOS apps, so we at FunnelFox brought together a group of industry experts for a last-minute roundtable. Our goal: to understand…
My Reasoning
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Why top apps swear by quiz funnels — and why you should too
Quiz funnels caught on fast when ecommerce brands realized people love two things: feeling seen and having fun. And what began as a simple engagement tool turned into a serious growth tool. It…
How to scale paid acquisition with predictive AI & value-based bidding
Scaling paid acquisition is getting tougher. Costs are rising, tracking is harder, and the old playbooks don’t work like they used to. Marketers need new ways to find and grow high-value users…
What I learned analyzing 75,000+ web2app ads from BetterMe
This post was written for FunnelFox by Kirill Makarov – web2app funnels and paid ads expert, growth advisor, and webfunnels.club founder. BetterMe is the #1 player in web2app, and everyone in…
Small team, smart funnel: 2× revenue at 50% ad spend with FunnelFox
Project summary 1. English on Smartphone started as a side project from a team of three – an English teacher, a marketer (Vasiliy), and a developer (Sergey) – with just $20K and limited time…
How to structure your growth team and processes for effective web2app funnels
This post was written for FunnelFox by Olha Yohansen—a Product Growth Advisor who helps B2C companies build web onboarding funnels that convert and scale. Olha has advised over 20 products…
What is TikTok Pixel and how to set it up for mobile app campaigns?
TikTok has quietly become one of the strongest user acquisition channels for mobile apps. If you’re running ads there, there’s one tool you absolutely need: the TikTok Pixel. It…
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