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$2.3M in monthly payments, 18% revenue recovered: A wellbeing app story

$2.3M in monthly payments, 18% revenue recovered: A wellbeing app story

July 14, 2026

4 min read

5 Hidden Metrics Every Web2App Business Should Track

The 5 hidden metrics every web2app business should track

July 14, 2026

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From first ad to first payment: The web2app playbook for the AI era

July 8, 2026

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Retargeting emails in web2app: How to use quiz data and event triggers

July 6, 2026

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$2.3M in monthly payments, 18% revenue recovered: A wellbeing app story

$2.3M in monthly payments, 18% revenue recovered: A wellbeing app story

$2.3M in monthly payments, 18% revenue recovered: A wellbeing app story Project summary About the client The client…

July 14, 2026

4 min read

App Store analytics

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What App Store analytics can and cannot measure

February 26, 2026

Web2app ad creatives

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Ad creatives for web2app: 3 ways they should work

February 24, 2026

onboarding funnel optimization

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Onboarding funnel optimization: How to improve conversion and revenue

February 24, 2026

web2app patterns part 2

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Funnel patterns that work in 2026: Part 2

February 16, 2026

Mobile attribution 2026

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How mobile attribution works in 2026 (and why installs don’t equal revenue)

February 12, 2026

Where subscription revenue really comes from (and why trials are overrated)

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Where subscription revenue really comes from (and why trials are overrated)

February 3, 2026

How to measure the real revenue impact of web2app funnels

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How to measure web2app funnels revenue (LTV, net revenue & cohorts)

January 23, 2026

how top apps do web2app funnels in 2026

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How top apps do web2app in 2026: Funnel patterns that work

January 21, 2026

ARPU and ARPPU

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ARPU and ARPPU: How to use them correctly in app monetization

January 15, 2026

Mobile app analytics best practices for subscription apps

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Mobile app analytics: Best practices for subscription apps

January 13, 2026

product validation

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Lean product validation: How to identify viable ideas with web2app funnels

January 9, 2026

What does in-app purchase mean

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In-app purchases explained: How they work, their limitations, and how web2app helps

December 31, 2025