External payment links on iOS: Expert roundtable on Apple vs. Epic ruling
US court ruling forced Apple to allow external payment links in iOS apps, so we at FunnelFox brought together a group of industry experts for a last-minute roundtable. Our goal: to understand…
Why top apps swear by quiz funnels — and why you should too
Quiz funnels caught on fast when ecommerce brands realized people love two things: feeling seen and having fun. And what began as a simple engagement tool turned into a serious growth tool. It…
How to scale paid acquisition with predictive AI & value-based bidding
Scaling paid acquisition is getting tougher. Costs are rising, tracking is harder, and the old playbooks don’t work like they used to. Marketers need new ways to find and grow high-value users…
About Me
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Work Experience
Word Smith Studio
Where every word counts and every sentence sings in perfect harmony.
2024 — Present
Copywriter
Masters Studio
Infusing energy and vitality into your brand's messaging with expert copywriting.
2023 — 2024
Copywriter
Copywriting Workshop
Where words come to life through expert copywriting and creative storytelling.
2023 — 2023
Marketing Analyst
Ink and Influence
The implementation of complex projects related to business development.
2022 — 2023
Analyst
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Complete mobile app marketing guide: from pre-launch to monetization & retention
We know mobile app marketing can feel overwhelming. But hey, don’t worry: this guide will walk you through everything you need to know for 2025—from planning before you launch to keeping users…
Mobile user acquisition: how to acquire users for your app in 2025?
A strong user acquisition strategy is the backbone of your app’s growth. It’s what brings in new users, keeps them engaged, and drives revenue. In this guide, we’ll break down everything you…
How to scale your subscription app with The Subscription Value Loop and web2app
Scaling a consumer subscription app is a challenge that many founders face. While launching an app is relatively easy, achieving sustainable growth is a whole different story. At our recent…
How to scale your application in Asia: firsthand insights
Western mobile markets are crowded, competition is brutal, and many developers looking for new app growth opportunities are turning to Asia. And for all the right reasons: the region accounts…
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3 Strategies to grow user retention with web-to-app
Web-to-app isn’t only good for mobile user acquisition—thanks to its flexibility, it also gives you more space to use retention strategies. Unlike app-to-app, where you’re limited by the…
Strategic guide to A/B testing for web-to-app funnels
A/B testing in web-to-app isn’t about improving things just to improve them. It’s about identifying what drives conversions through systematic experiments based on real data. This guide…
Payments in subscription funnels: paywalls, pricing strategies, checkout
It’s the payments outside app stores that give web-to-app funnels their biggest edge: lower fees (a quick reminder: we’re talking about 2-5% vs. up to 30% app stores take). But how to set up…
Build web onboarding that converts in 6 steps: key elements and extra tips
Creatives are what your web-to-app strategy starts from—they generate traffic and drive potential users. But how do you turn clicks on ads into purchases? With effective, accurately crafted…
Web-to-app benefits: 6 reasons smart apps are taking their UA and monetization beyond app stores
The fact no one talks about loud enough: сlassic app growth strategies are hitting their limits. With ATT, IDFA restrictions, and app stores’ commissions, monetizing your app may feel like…
5 Strategies to make the most of your web-to-app campaigns
Web-to-app funnels can do wonders—but only if approached properly. Mess it up, and you’re burning cash on poor user acquisition, ineffective onboarding, and non-converting paywalls. So, how do…
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