How to optimize checkout web flow: 4 UX tweaks that lift conversions
In the App Store and Google Play, you get a standard checkout flow with almost no room for changes. But checkout on the web is fully customizable: you control the entire experience. That…
Mastering A/B testing: How a 200M-user app and a growth advisor approach experiments
Most app teams run A/B tests. Few run them well. When should you peek at results, and when should you wait? How do you pick metrics that make difference? What’s the right sample size and how…
Paywall error: how to diagnose and fix revenue-killing issues fast
TL;DR — quick triage checklist A broken paywall is one of the fastest ways to kill revenue in a subscription app. Conversion drops, support queues explode, attribution gets messy — all because…
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Work Experience
Word Smith Studio
Where every word counts and every sentence sings in perfect harmony.
2024 — Present
Copywriter
Masters Studio
Infusing energy and vitality into your brand's messaging with expert copywriting.
2023 — 2024
Copywriter
Copywriting Workshop
Where words come to life through expert copywriting and creative storytelling.
2023 — 2023
Marketing Analyst
Ink and Influence
The implementation of complex projects related to business development.
2022 — 2023
Analyst
Best Projects
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Web2app quizzes: From side project to profit engine
If you work in app growth, you’ve probably heard a ton of buzz about web2app funnels lately, especially quiz-based flows. But let’s be real: for every team quietly crushing it with web2app,…
How to prevent chargebacks in subscription apps: 5 proven tactics
If you run a subscription-based app and charge users via the web, there’s one extra metric you can’t afford to ignore: dispute rate. Unlike App Store or Google Play billing, where refunds are…
Failed payments cost up to 9% of your subscription revenue. Intelligent payment routing can fix that
Every time we talk about growing subscription revenue, the convo goes straight to acquisition funnels, onboarding UX, maybe a pricing experiment or two. All good stuff. But growth doesn’t…
10 cancellation flow examples that reduce churn (and what you can learn from them)
Most teams treat cancellation flows as a dead end: click here, confirm, goodbye. But done right, it’s more than that — it’s another chance to build trust, surface feedback, and even…
My Reasoning
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How to prevent involuntary churn: 9 strategies for subscription apps
Losing paying subscribers always hurts, but losing them to payment failure you could prevent hurts more. That’s involuntary churn. Involuntary churn happens when a user still wants your…
Subscription cancellation flow: Do’s, don’ts, and real-life examples from the top apps
When we talk about growing subscription apps, most of the attention goes toward acquiring users and converting them into paying customers. That makes sense — acquisition is fast-moving and…
How to reduce subscription churn by 40% with custom cancellation flows
If users drop off because of payment failure, that’s involuntary churn — fine-tune your payment infrastructure, and you’re good to go. But what if users choose to go? That’s voluntary churn,…
Key mobile app growth insights from 373 apps
When it comes to mobile app growth, don’t expect to learn much from TikTok or Duolingo — their rules just don’t apply to most of us. But what if you could learn from apps that are actually…
How FitLens AI accelerated quiz funnels testing and boosted conversions with FunnelFox
At FunnelFox, we love talking to our customers and sharing their stories. Most of the time, that means hopping on a call, asking questions, and writing up a case study together. But sometimes…
How Rino found their core audience with 1 quiz question and doubled checkout CR
Project summary Challenge Before web2app, the team behind Rino faced several key challenges: Rino needed a faster way to test hypotheses, control the full customer journey, and get real-time…
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