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The Future of Gaming: A Look at Next-Generation Consoles

Advancements in technology, modern games have embraced the immersive experience of virtual reality.

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how to improve conversion of checkout on the web

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How to optimize checkout web flow: 4 UX tweaks that lift conversions

In the App Store and Google Play, you get a standard checkout flow with almost no room for changes. But checkout on the web is fully customizable: you control the entire experience. That…

A/B testing

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Mastering A/B testing: How a 200M-user app and a growth advisor approach experiments

Most app teams run A/B tests. Few run them well. When should you peek at results, and when should you wait? How do you pick metrics that make difference? What’s the right sample size and how…

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paywall error

Paywall error: how to diagnose and fix revenue-killing issues fast

TL;DR — quick triage checklist A broken paywall is one of the fastest ways to kill revenue in a subscription app. Conversion drops, support queues explode, attribution gets messy — all because…

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subscription cancellation reasons

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